My main goal in this position was to provide information and support for Matrox's international offices in Asia, Germany, United Kingdom, France and Italy as well as for the North American marketplace.
I liaised with internal teams (public relations representatives, writers, graphic designers, web designers, sales representatives, product managers and technical staff) to ensure all marketing objectives were realized and their needs were addressed. I adhered to all established budgets for each initiative and maintained and processed administrative and accounting records.
I collaborated on the development of visual identity, corporate standards, product packaging, web content and graphic design projects.
To assist in the company's promotional efforts, I researched, monitored and analyzed the competitive environment, OEM, third party and industry leaders through various media channels. As part of this, my key responsibility was to support the efforts of the Public Relations team to secure print and on-line editorial coverage for products throughout North America.
To help with knowledge-sharing, I published and distributed ‘Matrox in the News’ - a quarterly report of all press coverage obtained both nationally and internationally which was curated from a database I maintained which tracked all production mentions.