I held two roles while employed at Matrox.
As the International Public Relations Coordinator, My main goal in this position was to provide information and support for Matrox's international offices in Asia, Germany, United Kingdom, France and Italy as well as for the North American marketplace.
I liaised with internal teams (public relations representatives, writers, graphic designers, web designers, sales representatives, product managers and technical staff) to ensure all marketing objectives were realized and their needs were addressed. I adhered to all established budgets for each initiative and maintained and processed administrative and accounting records.
I collaborated on the development of visual identity, corporate standards, product packaging, web content and graphic design projects.
To assist in the company's promotional efforts, I researched, monitored and analyzed the competitive environment, OEM, third party and industry leaders through various media channels. As part of this, my key responsibility was to support the efforts of the Public Relations team to secure print and on-line editorial coverage for products throughout North America.
As Channel Marketing Coordinator, I was responsible for the development and execution of marketing plans targeting channel and third party partners such as IBM, HP, Compaq, Fujitsu, Dell and ViewSonic and sought new opportunities for tradeshows, product placement and partnerships.
Post campaign, I evaluated the success of all co-promotions and marketing initiatives with corporate partners.
Planned and coordinated tradeshows and industry events throughout North America and Europe including the production of demo reels, press kits, digital marketing content and prizes for contests and giveaways.